Turn Ad Spend Into Booked Appointments — Automatically.
MotionOptima captures every lead from your Google, Meta, and TikTok ads, replies in under 60 seconds by text and email with AI trained on your business, books the ones worth booking, and shows you which ads actually made you money.
If you run ads, you're probably losing money you don't see.
Most ad budgets don't fail because of bad ads. They fail because of what happens after someone clicks. Here's where the money usually leaks.
Leads go cold fast
Respond in over 5 minutes and your chance of winning the lead drops by up to 10×. Most teams don't respond for hours — or at all — on nights, weekends, and holidays.
You can't see what's working
Google and Meta show clicks and leads. They don't show which campaign booked an appointment or made a sale. Without that, you're guessing where to spend.
Too many places to check
Leads come in through forms, DMs, texts, emails, and missed calls. Messages get missed, double-texted, or answered days late because no one owns the inbox.
How MotionOptima Works
One system handles the whole path from ad click to booked appointment — so you stop losing leads you paid good money to get.
Capture
Leads from Google Ads, Meta (Facebook & Instagram), TikTok, and your website flow into one place the second they submit. Nothing falls through the cracks.
Engage
AI replies by SMS and email in under 60 seconds, 24/7. It sounds like your business and keeps following up until the lead replies, books, or opts out.
Qualify
Every lead is scored automatically using rules you set. Your team spends time on the hot ones and skips the tire-kickers and bot submissions.
Close
Reps text, email, and book appointments from one dashboard. Every booked job is sent back to your ad platforms so your ads get smarter over time.
Everything You Need to Win the Lead
Built for business owners who run ads, not for agencies. Every feature has one job: more booked appointments for the dollars you're already spending.
Every ad platform, one unified inbox
Connect MotionOptima to the platforms you already advertise on. From the moment someone fills out a form, messages your page, or submits on your website, the lead lands in your MotionOptima account — with the source, campaign, and ad they came from already attached.
- Google Ads Lead Forms — leads come straight in, no CSV exports.
- Meta Lead Ads (Facebook & Instagram) — instant delivery, no Zapier needed.
- TikTok Lead Generation — same instant pipeline.
- Website forms & chat widget — drop a snippet on your site.
- Optional company lookup — for B2B leads, we auto-fill industry, company size, and job title.
Reply in under 60 seconds — even at 2am on a Sunday
The moment a lead comes in, AI trained on your business sends a personalized text and email. It knows your services, pricing ranges, service area, hours, and whatever else you've told it. It asks the right questions, answers theirs, and nudges them toward booking.
- SMS + email at the same time — meet leads on their preferred channel.
- Trained on your business — set the AI's name, tone, and what it knows.
- Human handoff — the second a lead asks for a person, it hands off to your team.
- Opt-out & compliance handled — STOP/unsubscribe works automatically.
Leads ghost you. The AI doesn't give up.
80% of sales happen after the 5th touch, but most businesses stop at 1 or 2. MotionOptima runs multi-step follow-ups in the background — Day 1, Day 3, Day 7, and beyond — until the lead replies, books, or opts out. Dormant leads are automatically re-engaged after 30 days of silence.
- Ready-made sequences for common industries, editable to your voice.
- Smart timing — no 3am texts, respects business hours and timezones.
- Automatic re-engagement — dormant leads are revived with a fresh touch.
- Stops when they reply — no double-texting an already-booked customer.
A salesperson on your website — 24/7, for free
Add the MotionOptima chat bubble to your website. The same AI that follows up on your ad leads answers visitor questions, collects their phone and email, and books appointments — day or night. Every chat becomes a lead in your dashboard.
- One line of code to install — works on any website.
- Captures name, phone, and intent before the visitor leaves.
- Hands off to your team when a real person is needed.
Finally see which ads actually make you money
Track every dollar of spend against real revenue outcomes. MotionOptima ties ad spend to leads, leads to booked appointments, and bookings to closed revenue — so you know your true cost-per-job, not just cost-per-click.
- Spend, leads, bookings, revenue — broken down by platform, campaign, and ad.
- Source attribution on every lead — know exactly which ad produced the customer.
- Live dashboards — no spreadsheets, no manual tagging.
Stop wasting rep time on leads that'll never close
Every lead gets an automatic quality score based on rules you set — service type, budget, location, keywords, response engagement, and more. Hot leads rise to the top, junk filters out, and reps always know who to call next.
- Configurable scoring rules — customize what a "great lead" looks like for your business.
- Pipeline stages — New, Contacted, Qualified, Booked, Won, Lost.
- Round-robin assignment — leads distribute fairly across your team.
- Custom fields — capture whatever you need to qualify (service type, budget, property size, etc.).
Your team texts, emails, and closes — from one screen
No more switching between phones, Gmail, and CRMs. Your reps see the full conversation history for every lead — every text, email, call, and AI touch — and can reply directly from the dashboard on desktop or mobile.
- Two-way SMS & email from the same screen.
- Canned message templates for fast, consistent replies.
- Complete activity log — every touch is recorded, nothing lost when a rep leaves.
- Mobile-friendly — reps can work leads on the go.
Leads book themselves. No phone tag, fewer no-shows.
The AI guides every qualified lead to pick a time that works. Appointments land on your calendar automatically. Reminders go out by text and email — so your crew shows up to full schedules, not half-empty ones.
- Self-serve calendar links — leads book without calling.
- Reminders that cut no-shows — 24-hour and 1-hour SMS/email nudges.
- Reps can book for the lead right from the inbox.
Train Google and Meta to find more of your best customers
Every booked appointment is sent back to Google Ads and Meta as a confirmed conversion. The platforms learn which clicks turn into real jobs — not just form fills — and start showing your ads to more people who look like paying customers. Your cost-per-lead drops; lead quality goes up.
- Offline conversion upload to Google Ads — bids optimize for booked jobs, not clicks.
- Meta Conversions API — same thing for Facebook and Instagram.
- Automatic — no manual CSV uploads, ever.
Built For Businesses That Run Ads
If you spend money on Google, Meta, or TikTok to get leads — and those leads turn into jobs, estimates, consultations, or appointments — MotionOptima is built for you.
Not on this list? If your business makes money by booking appointments from ad leads, MotionOptima will work for you.
Simple Pricing. Start Free.
Start with a free 14-day trial — no credit card required. Upgrade whenever you're ready. Every plan includes lead capture, AI follow-up, the chat widget, and the sales inbox. Bigger plans just mean more leads, more SMS, and more website chats per month.
Free Trial
14 days to see results before you pay
- 50 leads / month
- 100 SMS follow-ups
- 100 widget chats
- AI SMS + email responder
- 1 seat
Starter
For solo operators who want every lead answered
- 500 leads / month
- 1,000 SMS follow-ups
- 500 widget chats
- 60-second AI response
- Source attribution
- 2 rep seats
Growth
For teams running paid ads and tracking ROI
- 2,000 leads / month
- 5,000 SMS follow-ups
- 2,000 widget chats
- B2B enrichment (250 lookups)
- Google + Meta offline conversion upload
- Full campaign ROI analytics
- 5 rep seats
Pro
For multi-location operators and agencies
- 10,000 leads / month
- 25,000 SMS follow-ups
- 10,000 widget chats
- B2B enrichment (1,500 lookups)
- White-label chat widget
- Custom fields + qualification rules
- Priority support
- Unlimited rep seats
All plans: cancel anytime • Secure Stripe checkout • No setup fees • Your card isn't charged until the trial ends.
By starting a trial or purchasing, you agree to our Terms of Service, Privacy Policy, and Refund Policy. Generated videos are non-refundable once available to download.
Common Questions
Do I need to change my ads?
No. Keep running the exact ads you run today. MotionOptima connects to Google, Meta, and TikTok and picks up leads from your existing campaigns.
Is the AI going to sound like a robot to my leads?
The AI is trained on your business — your services, your pricing, your tone. You control its name and personality. Most leads don't realize they're talking to AI until a rep takes over.
What if a lead wants to talk to a real person?
The moment a lead asks for a human, MotionOptima hands off to your team with the full conversation history, so your rep can pick up where the AI left off — not start from scratch.
How long does setup take?
Most businesses are live the same day. Connect your ad accounts, tell the AI about your business, plug in your calendar, and you're ready. No developer required.
Will my ads get cheaper over time?
Usually yes. Because MotionOptima reports booked appointments back to Google and Meta as real conversions, the platforms learn to target people who actually book — not just click. Over a few weeks, cost-per-booked-job typically drops.
Does it replace my CRM?
For most ad-driven service businesses, yes — MotionOptima handles leads, conversations, pipeline, appointments, and reporting in one place. If you already use a CRM for jobs and invoicing, MotionOptima lives upstream of it, handling everything from ad click to booked appointment.
Not Ready to Sign Up? Talk to Us.
If you have questions before starting a trial, drop us a note and we'll walk you through how MotionOptima would work for your exact business — or you can skip straight to a plan.